ARTIST STRATEGY / CAMPAIGN SUPPORT / LASTING IMPACT

IAM AWTHENIK Media helps independent artists and creative professionals move with greater clarity—from development and positioning to campaigns built for meaningful industry moments.

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Strategy.

Positioning.

Campaigns.

Authority & Ecosystem

Recording Academy Professional Member

GRAMMY U Mentor

Core Services

Strategic frameworks for independent artists and creative professionals across development, positioning and campaigns.

Artist Development & Strategy

Long-term positioning and development support for independent artists and creative professionals.

GRAMMY® Campaign Consulting

Strategic guidance for Recording Academy submission campaigns, without promising outcomes or access.

Creative & Media Strategy

Integrated creative direction and media strategy around key releases and meaningful industry moments.

EXPLORE SERVICES

GRAMMY® Campaign Consulting

Strategic support for independent artists and teams planning Recording Academy submission campaigns—focusing on clarity, timing and narrative, without promising outcomes or access.

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IAM IN

A curated professional community for independent artists and creative professionals, built around useful information, meaningful connection and forward motion—no noise, just what helps you move with intention.

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Resources & Insights

Strategic frameworks and editorial analysis for independent artists and creative professionals—built to support development, positioning and campaigns, not merchandise.

Artist Positioning

A comprehensive guide to defining your unique market position and narrative as an independent artist or creative professional.

EXPLORE RESOURCES

Media Strategy

Strategic approaches to planning and sequencing media around your key releases and moments.

GRAMMY® Campaigns

Deep-dive editorial analysis of Recording Academy submission campaigns and lessons for independent artists—without promising outcomes or access.

FOUNDER & CREATIVE LEAD

Chasity Enticing

Chasity Enticing is a strategist and creative lead working at the intersection of artist development, campaigns and culture—supporting independent artists and creative professionals as they navigate meaningful industry moments. MORE ABOUT CHASITY →

Industry Presence

Verified roles and contributions including Recording Academy Professional Member and GRAMMY U Mentor, alongside ongoing work with independent artists and creative professionals.

Your next move should be intentional.

Build strategy, positioning and campaigns that move with clarity and align with the moments that matter most in your career.

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